Purificación Carpinteyro: retail will offset loss in wholesale for Embratel

According to Purificación Carpinteyro, Embratel?s vice president of marketing and external affairs, the long-distance carrier?s performance in retail will be very strong from July 6 on, thanks to mandatory use of carrier selection codes by all providers of PCS mobile service ? strong enough, in fact, to offset the loss due to the end of several wholesale contracts with mobile carriers. Embratel is about to launch an advertising campaign to make its carrier code (21) top-of-mind for as many long-distance callers as possible.


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